Passion Pasta Branding & Packaging design


Passion Pasta, an Australian gourmet pasta manufacturer engaged moko creative to take their brand to the retail market. The challenge was to convince the client that their current branding needed to be rejuvenated and had to appeal to the high end consumer who is a foodie, has a busy lifestyle and wants a restaurant quality, is time poor and has to prepare the meal in minutes.


First step was laying the foundations of the brand through a brand strategy workshop. This provided us with clear defined core brand attributes which where then applied to the design of the final Brand Mark. From there we designed Passion Pasta’s retail product range, from sauces to dry and fresh pasta packaging. The Brand Mark being the prominent focus of the design which reinforced their new branding and helped to build brand recognition.


Passion Pasta has established and defined itself in the gourmet food Industry as producing the best award winning pasta not only in Australia but across Asia, with a following in Malaysia and Singapore. The Passion Pasta brand reflects the finest quality and freshest ingredients sharing a history of pasta making!