The Pisco People
Category
Branding, Graphic Design, Print Design, Signage Design, Web Design, Web Development
Date
18/08/2015
Client
The Pisco People
Link
Challenge
The challenge was to develop a new company name for our client and introduce Pisco to a western culture who is unfamiliar with the alcoholic drink.
Solution
We booked our client into our branding workshop which assisted in developing the brands direction and personality based on the initial one on one assessment. Part of the workshop involved devising the brand name and we come up with “The Pisco People”.
Our Brand strategist Marco helped to define the Pisco peoples brand pillars and target audience. Shaping the brand message tone and voice, it is with these traits that creates the character of the brand and how its applied to future marketing collateral.
Result
Moko Creative developed a fresh new brand-mark and name for a Pisco importing business “The Pisco People”. Inspired by the exotic destination of Peru and Chile where the Pisco is sourced from, we wanted to capture the essence of the people and culture in a modern way evoking a fun and brand that would appeal to a younger audience. We are currently working on The Pisco people online presence, with an interactive e commerce website. Stay tuned for its launch! Pisco Sour anyone?
